As an artist, Gemma Mewse is a movement, a force to be reckoned with and has the star-making qualities to prove it. Her sound stands apart from the mass production pop that most of her contemporaries churn out. With soulful yet punchy vocals that show off her melodic breadth and range, and unpretentious heart-on-your-sleeve lyrics charmed by her South London accent, her highly anticipated debut album is set for release in early 2011.